Women And Food Chains A Dynamic And Diverse System

The agricultural food system is a dynamic and diverse system which encompasses many aspects of our culture and our society. Culture is an enormous part of agriculture, and as a result the way we exist and interact as people within our culture will translate into our agricultural system and shape how we communicate and operate within these systems. The roles of gender within our society and in our culture has been very divided. Men and women both have distinct roles within american culture and consequently in the food system as well. This division of labor, resources, opportunities and power creates an imbalance in the system and as a result continues to be imbalanced without interventions. Our food system is the core of our well-being and as such, should be treated with the utmost attention and care. A change in our food system could be the foundation of changing our society as a whole. In the article Women and Food Chains: The Gendered Politics of Food, Allen and Sachs (2007), discu ss the roles that women play in the food system and the way in which these roles has shaped our society and how society has shaped these roles. Women hold a very prominent role as the caretaker and provider of food in the household. The woman of the house handles many aspects of food within the house, including shopping for groceries, preparing, cooking and cleaning up meals. Although women hold most of the power in the food system, they hold little to no decision making power in it. Women areShow MoreRelatedCorporate Strategy Of The Business Diversification1608 Words   |  7 PagesBusiness Diversification The corporate strategy of the business diversification is to create a synergy to achieve more performance under a single umbrella rather than diverse business units (SNU, 2016). A business diversification is to build the company shareholder value when the independent business units can perform under a single corporation as an umbrella organization instead of independent parents or a corporation. A diversified organization has many business units and each business units haveRead MoreThe Globalization of Culture1139 Words   |  5 Pagesbelieved to raise the conduct of community life by bringing many multinational corporations to nations of the world. With the goal of putting the interest of customers first up, these systems set new standards with better civility. For instance, Starbucks and McDonald chains everywhere need to meet the requirements of food safety, public facilities and courteous environment for the customers (Encyclopà ¦dia Britannica, 2012). In Hong Kong in 1975, Mc Donald established the checkout line, with the monitorsRead MoreNew Trends Within Workforce Management1498 Words   |  6 Pagesenvironment where employees can thrive and be engaged. Technology Advancement Technology has not only helped companies have a competitive edge but has enabled them to be more successful within their organization to be fit for the ever changing dynamic needs of the workforce. One example is that the different generations have different expectations. The Generation Y people have grown up with technology and have high expectations from all technology. They expect to use it has a tool to enableRead MoreCase Study : Mcdonald s Company4951 Words   |  20 PagesName: Instructor: Course: Date: McDonald case study Introduction McDonalds was first incorporated in the year 1955 in USA with a single restaurant. Currently, McDonald has transformed to be the biggest and the fastest growing in the industry of fast food services (Employee handbook, 18). The corporation sales are now at a staggering $30 billion an year contributed by the 21,000 stores that are located across 101 different nations around the world. The success of the corporation has been as a resultRead MoreQuiz Study Help Essay5178 Words   |  21 Pagesgoats, not pigs Answer Key: B Question 5 of 20 2.5 Points Discovering additional practical advantages of a religious injunction, A.proves that science is more important than religion B.allows scientists to see how a particular belief system benefitted a culture C.allows scientists to study cultures that are similar to their own D.allows scientists to prove that Harris theories are incorrect Answer Key: B Question 6 of 20 2.5 Points Mary Douglas presents a theory that JewishRead MoreMarks and Spencer Strategic Develpoment History5913 Words   |  24 Pagesits decline. It also suggests the future competitive strategy to sustain competitive advantage in current scenario. Generic strategy described by Porter (1985) is being used to describe the competitive strategy while supportive corporate and value chain strategies also discuss that help to strengthened strategic competitive choice of Mark Spencer. Porter (1985) generic strategy framework describes that the traditional business formula of Mark Spencer was partially near to the â€Å"Differentiation†Read MoreConsumption and Mortality: Tackling the Problem of Childhood Obesity3599 Words   |  14 Pagesconsumer class the group of people distinguished by diets of extremely processed food, yearning for bigger houses, better and bigger cars, higher level of revolving credit, and lifestyles dedicated to hoard unnecessary goods (Whittaker 2003). Today nearly half of global consumers dwell in developing countries like India and China. As we enter the dawn of the new century this consumerist appetite is dejection the natural systems that the humanity has been relying on and making it difficult for the majorityRead MoreLiterature Review of Fast Food Industry2409 Words   |  10 Pagesis fast food. Today the demand for the, hectic lifestyles, timesaving products are increasingly. Obliviously one of the example is Fast Food Indus try. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982, there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also increasedRead MoreThe Myths of Cultural Globalization Essay3502 Words   |  15 Pagesof the cultural aspects of globalization, some findings of the anthropological record will be introduced in the following four hypotheses. Four hypotheses 1. Different peoples interpret globalized goods, ideas and institutions in highly diverse ways and integrate them in various ways into their own lives. Societies don’t passively give in to foreign and global influences. Instead, anthropological research has stressed the ability of societies to incorporate what might be expected toRead MoreSodebo Case2735 Words   |  11 PagesThreats 9 Marketing Goals 9 Marketing Strategy 10 Customers and Target Marketing 10 Market Segmentation 10 Product Strategy 12 Pricing Strategy 13 Distribution and Supply Chain Management 13 Promotion 13 Evaluation and Control 14 Proposals for operational plan 14 Background of the company Sodebo is a French food company founded in 1973 by Joseph and Simone Bougro. Based in Saint-Georges-de-Montaigu in the department of Vendà ©e, the company employs 2,000 people. Sodebo is an actor on

Essay on Kurdistan - 1418 Words

Kurdistan is a region that has existed in turmoil and is the â€Å"never was† country. The Kurds are the fourth largest ethnic group of the Middle East, numbering between 20 and 25 million. Approximately 15 million live in the regions of Turkey, Iraq, Iran, and Syria, an area they called Kurdistan, yet they do not have a country of their own. Formal attempts to establish such a state were crushed by the larger and more powerful countries in the region after both world wars. When the Ottoman Empire collapsed after World War I, the Kurds were promised their own independent nation under the Treaty of Sevres. In 1923 however, the treaty was broken allowing Turkey to maintain its status and not allowing the Kurdish people to have a nation to call†¦show more content†¦Apo claims his main goal is the creation of a country for the worlds 20 to 25 million Kurds, more than half of whom live in Turkey, the rest in Iraq, Iran and other neighboring countries. Roughly, a million ar e in Europe, in exile or as migrants, the bulk of whom are in Germany. He stated also that he wanted to put an end to Turkish colonialism and all forms of imperialist domination over Kurdistan. Turkey has been a key player against the PKK. Geography, politics and history have conspired to render 30 million Kurds the largest stateless people in the Middle East. The Government of Turkey has long denied the Kurdish population, located largely in the southeast, basic political, cultural, and linguistic rights. The government of Turkey has in turn waged an intense campaign to suppress PKK terrorism, targeting active PKK units as well as persons they believe support or sympathize with the PKK. As part of its fight against the PKK, the Government forcibly displaced noncombatants, failed to resolve extra judicial killings, tortured civilians, and abridged freedom of expression. The Turkish government has also managed to burn over 4,000 villages forcing Kurds to flee from their homeland. Finally, the Turkish government estimates that the conflict with the PKK has exacted a high financial drain on theShow MoreRelatedThe Kurdistan Workers Party1356 Words   |  6 PagesThe Kurdistan Workers’ Party I decided to do my paper on the terrorist organization named â€Å"Kurdistan Workers’ party† from what I have read about them they are a very interesting group, but violent. The main reason for their attacks is to form a Kurdistan state within Turkey. Some people apart of this organization feel that Turkey has oppressed their culture. They want to fight Turkish officials to prove their point. The group was started by Abdullah Ocalan, a man who believes in Marxist-lenist ideasRead MoreOverview of Kurdistan Essay2070 Words   |  9 PagesKurdistan is a region located between Iran, Iraq, Syria and Turkey. The Kurds are the biggest ethnicity on the planet without a state to this day. This paper will focus on the Iraqi part of Kurdistan, for it has come the closest to a state-like notion as per Weber’s definition. Iraqi Kurdistan is a region characterized by many diplomatic issues due to lack of acceptance as a state. The region was established through an autonomy ag reement with Iraqi government in 1970 after decades of disputes betweenRead MoreA Radical Islamic Group in Iraqi Kurdistan: Ansar al-Islam Essay1889 Words   |  8 PagesAnsar al-Islam (AAI) issue titled the magazine and TV in September 2001, when it killed forty-two Patriotic Union of Kurdistan (PUK) fighters. This was awakened up the Kurds, who rapidly built up a conventional defensive front. It was very clearly apparent that the Kurdish was the main objective as priority of the new jihadist war, (Schanzer 2004: 43). The group was established in Kurdistan region in 2001 as a Salafist Islamist organization imposed a strict application of the Sharia in some villages aroundRead MoreKurdistan and the Pkk1503 Words   |  7 PagesKurdistan is a region that has existed in turmoil and is the never was country. The Kurds are the fourth largest ethnic group of the Middle East, numbering between 20 and 25 million. Approximately 15 million live in the regions of Turkey, Iraq, Iran, and Syria, an area they called Kurdistan, yet they do not have a country of their own. Formal attempts to establish such a state were crushed by the larger and more powerful countries in the region after both world wars. When the Ottoman EmpireRead MoreKurdistan: Kurdish Statelessness653 Words   |  3 PagesKurdish Statelessness The Kurds are a large group of people who are from Kurdistan. Kurdistan is a large area of land in the Middle East that makes up land throughout Iran, Iraq, Syria and Turkey. Although the Kurdish people have lived in Kurdistan for centuries, their land has never been declared a state. Therefore, the Kurdish people are a stateless population. The Kurds mostly live throughout Iran, Turkey and Iraq. Also, some of them can be found living in Syria, Russia, Lebanon and Germany. KurdishRead MoreKurdish Crisis In Kurdistan899 Words   |  4 Pageswas held for Iraqi Kurdistan. The results were overwhelming with 93 percent of votes in favor of independence. This referendum raised tensions between the Kurdistan Regional Government and the Government of Iraq and Iraqi Federal Forces which launched attacks on Kurdish territories (Peà §anha, 2017). In mid-October, the disputed city of Kirkuk was retaken from the Kurds (Dubin, 2017). Turkish President Recep Tayyip Erdogan has threatened to shut down their border with the Kurdistan Regional GovernmentRead MoreEssay about Kurdistans Choice of Independence925 Words   |  4 Pagesof origin. A Turk, Egyptian, or American can almost easily be recognized as they mention the name of their country. â€Å"Kurdistan† has been a term to express optimism toward the possible country the Kurds might have. It is commonly thought of as a utopian state where all Kurds live together and have their own rights despite their differences. The autonomous region of Iraqi Kurdistan has raised the question whether it is an appropriate time to declare an independent south Kurdish state in the hope thatRead MoreEhmedi Xani s Mem U Zin1240 Words   |  5 Pagesnationalism, the shaykhs attained immense power during the early 1800s, making them invested agents in an autonomous Kurdish state. Bruinessen postulates that because of the Ottoman Empires declining strength and lack of ability to formally control the Kurdistan regions, religious shaykhs became the intermediary, impartial forces between feuding tribes (Agha 229). In addition to this development, shaykhs typically had a sort of religious charisma that made them incredibly powerful. First, typically entireRead MoreThe Naqshbandi And Qadiri Brotherhoods1683 Words   |  7 Pagesmobilize Kurds. Without Islam, Kurdish nati onalism never would have been utilized and become such a formidable, active, and persistent force against its Turkish, Persian, Arab, and British opponents. With the spread of religious orders throughout the Kurdistan region, Sufi Islam flourished, thereby creating an environment hospitable to nationalist indoctrination. The Naqshbandi and Qadiri brotherhoods were the most popular of the orders and possessed major political and social influence. While the twoRead MoreCulture Of The Kurds : Culture1531 Words   |  7 Pagespreferences are popular and developed mostly because they are nomads and herders of goats, lamb and chicken. If the Kurdish would be known for one product it would be their rugs. The most notable come from the Bijar and Senneh regions, in the Kurdistan and Sanandaj Province, respectively. Bijar use a unique technique that produces what is known as â€Å"Iron Rugs of Persia,† while Senneh produce a more sophisticated rug which quality is derived from it’s knot density and mountain wool. Jan David Winitz

Family Life Course Development Free Essays

Family Life Course Development Focus Scope Assumptions These are the assumptions that provide the foundation for Family Life Course Development Theory. 1. Developmental processes are inevitable and important in understanding families. We will write a custom essay sample on Family Life Course Development or any similar topic only for you Order Now – Individual family members, Interaction between family members, Structure of family, and The norms composing expectations about family roles all change over time. These changing roles and expectations for different stages of family are viewed as essential to an understanding of the family. . The family group is affected by all the levels of analysis. Social system (Institutional norms and conventions about the family) e. g. legal expectations like child abuse laws Aggregate Clusters (Families and norms structured by class and ethnicity) Social group – Family Sub-group – Relationships (e. g. Husband -Wife, Siblings, etc. ) Individual These general social norms represent the level of analysis of the family as a social institution. This institutional level of analysis is generally the one we refer to when we talk about â€Å"The Family† and is the level on which we often conduct cross-cultural comparisons (the U. S. family compared with the Japanese family). 3. Time is Multi-Dimensional Periodicity – An equal interval of time between each event on the clock. (e. g. jewel movements of a wrist watch‘s gears) However, our experience of time is perhaps not as regimented as periodicity would lead us to believe. Social Process Time- Family and personal experiences are used as a separate way to divide up time. (e. g. â€Å"When we first married† or â€Å"Before your sister was born†) Social norms are tied more closely to this social process dimension of time than to calendar or wristwatch time. Subsequently, for Family Life Course Development Theory, the family process dimension of time is critical to understanding and explaining family change because it provides the marker events for analyses. (E. g. births, weddings, deaths, etc. ) How to cite Family Life Course Development, Essays

Public Health in Mumbai Economic Capital

Question: Discuss about thePublic Health in Mumbai for Economic Capital. Answer: Introduction: While Mumbai is said to be the economic capital of modern India the public health situation in this city is far from satisfactory. In fact in some areas it is atrocious. There are very few houses which have proper sanitation and the waste disposal method is not only archaic but also intolerable. Not only do people defecate in the open but most of the people pas urine at places which are placed in the shade and outside the lighted zones. This is a social problem which has been triggered by the existing social norms and is thousands of years old(India-briefing, 2013). This project is an attempt at reversing this trend and the paper will honestly explore all the pros and cons of the efforts that5 go into this project. Discussion: This project got started off by taking the help of the ruling party in providing volunteers and opinion leaders who were inculcated with the values that this project wanted to spread amongst the people of this very affluent city. Project: This project is for spreading the awareness amongst the people of Mumbai for maintaining a high level of concern for proper sanitation and fresh environment in the city suburbs. While one thing cannot be denied is that this problem is very rampant in the suburban city where the people from all over the country come to eke out an existence. These people are not used to proper sanitation facilities and this goes to the extent that they feel defecating in the open as is done in the remote villages is more hygienic than using a sanitary facility. The Kalyan-Dombivali area is where such problem is very prominent and people are still found to spread garbage and defecate in the open creating a very serious environmental hazard(Uatali, 2015). Project Title: To create awareness amongst the residents of Kalyan-Dombivali area for maintaining the environment cleans by use of dustbins and defecating only in the sanitized toilets. Target Populations: The primary target population is the opinion leaders of the various political parties operating in this area. The secondary targets are the local significant people whose opinion is valued by the people. Time Frame of the Project: November 2016 to April 2018 Estimated Budget: The estimated budget is $95,000 Brief Summary of the Project: The project is aimed at essentially to make the people of this area use the sanitary toilet facilities which will ensure a cleaner environment in this part of the city. To do this the opinion leaders have been located and the message is being circulated through them. Appendix: Strategies Key Activities Time frame for this activity Position involved Responsible Person Project leader to contact the opinion leaders in the area and impress upon them the basic idea The project manager to form working groups for each municipal ward of the Kalyan-Dombivali area and impress upon the opinion leaders about the importance of the project 02-11-2016 to 02-12-2016 Project manager Coordinator Work out methods for preventing people from defecating in public Convert all places of defecation into well lit zones and use such places for parking of vehicles 03-12-2016 to 03-02 2017 Opinion leaders Project manager Keep track of the number of violations Opinion leaders to get the number of violations innthe beginning and provide the number on weekly basis 03-01-17 to 03-03-17 Opinion Leaders Coordinators Check the trends The exact or the approximate number of public defecation to be noted and passed on to the project manager 04-04-2017 to 04-05-2017 Opinion Leaders Project manager Project Process Evaluation Table: Key evaluation questions Indicators of Success indicators Methods for measurement including details of data collection When the information will be collected Responsible person Whether less number of people are defecating in the open If less number of people are defecating in the open then the campaign is a success. Total number as reported and verified by the project member During the full day i.e. 24 hours Opinion leader jointly with project member. Impact Evaluation Table: Objectives Indicators of Success indicators Methods of Measurement and data collection When should data collection take place Responsible person Whether the number of people defecating in the public getting reduced The number of persons defecating or urinating in the public to be noted down Actual numbers to be noted down for each location Throughout the day Opinion Leaders It needs to be stated that the availability of water in the city of Mumbai is very restricted and using of a sanitary toilet may involve providing water in plenty which is a challenge from the authorities. Again the proximity of the public urinals is matter of grave concern. Public utilities are very rare and thus the use of sanitary toilets is a source of challenge Conclusion: The continuation of the dirt habits by a large section of population is due to a combination of various factors, cultural, economic and demographic. Thus to register a distinct improvement it will be necessary to first look at the infrastructure provided to the people. References: India-briefing. (2013, October 29). New Delhi Mumbai Comparison. Retrieved October 31, 2016, from India-briefing: https://www.india-briefing.com/news/delhi-mumbai-comparison-7076.html/ Uatali, S. (2015, June 12). The sustainability dream. Retrieved October 31, 2016, from Hotelierindia: https://www.hotelierindia.com/the-sustainability-dream/

Redbull Marketing Communications free essay sample

Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. We will write a custom essay sample on Redbull Marketing Communications or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

1964 Storm Essays

1964 Storm Essays 1964 Storm Essay 1964 Storm Essay Dhanushkodi has the only land border between India and Sri Lanka which is one of the smallest in the world just 50 yards in length on a sand dune in Palk Strait. Before the 1964 cyclone, Dhanushkodi was a flourishing tourist and pilgrimage town. Since Ceylon now Sri Lanka is just 18 miles away, there were many weekly ferry services between Dhanushkodi and Thalaimannar of Ceylon, transporting travellers and goods across the sea. There were hotels, textile shops and dharmashalas catering to these pilgrims and travellers. The Railway line to Dhanushkodi–which did not touch Rameshwaram then and destroyed in the 1964 cyclone-went directly from Mandapam to Dhanushkodi. Dhanushkodi in those days boasted of a railway station, a small railway hospital, a post office and some state government departments like fisheries etc. It was here in this island in January 1897, Swami Vivekananda after his triumphant visit to the west to attend parliament of religions held in USA in September 1893, set his foot on Indian soil from Columbo. Before the storm, there was a train service up to Dhanushkodi called Boat Mail from Madras Egmore Now Chennai Egmore and the train linked to a steamer for ferrying travellers to Ceylon. During the 1964 storm a huge wave of about 20Â  ft came crashing on the town from Palk Bay/Strait east of the town and destroyed the whole town, a passenger train, and the Pamban Rail Bridge -tragically all happening at the dead of the night. The storm was unique in many ways. It all started with a formation of a depression with its centre at 5N 93E in South Andaman Sea on 17 December 1964. On 19 December it intensified into a cyclonic storm. The formation of depression at such low latitudes as 5N is rare in Indian seas though such cases of typhoon development within 5 degrees of Equator has been reported in North Western Pacific. The Rameshwaram storm was not only formed at such low latitude but also intensified into a severe cyclonic storm at about the same latitude is indeed a rare occurrence. After 21 December 1964, its movement was westwards, almost in a straight line, at the rate of 250 to 350 miles per day. On 22 December it crossed Vavunia of Ceylon now called Sri Lanka with a wind velocity of 150 kts around 270 Km/hr, moved into Palk Strait in the night and crashed into Dhanushkodi of Rameshwaram island on the night of 22–23 December 1964. It was estimated that tidal waves were 8 yards high when it crossed Rameshwaram. A scientific study of the storm entitled Satellite Study of Rameshwaram Storm by Shashi M Kulshreshta and Madan G Gupta is given at this link external link On that fateful night December 22 at 23. 55 hours while entering Dhanushkodi railway station, the train No. 653, Pamban-Dhanushkodi Passenger, a daily regular service which left Pamban with 110 passengers and 5 railway staff, was only few yards before Dhanushkodi Railway station when it was hit by a massive tidal wave. The whole train was washed away killing all 115 on the spot. All together over 1800 people died in the cyclonic storm. All dwelling houses and other structures in Dhanushkodi were marooned in the storm . The high tidal waves moved almost 10 kilometres onto this island and ruined the entire town. Pamban bridge was washed away by the high tidal waves in this disaster. Eyewitness accounts recollected of how the surging waters stopped just short of the main temple at Rameshwaram where hundreds of people had taken refuge from the fury of the storm. Following this disaster, the Government of Madras declared the town as Ghost town and unfit for living after the storm. Only few fisherfolks now live there. Memorial for Dhanushkodi Victims A memorial erected near the Dhanushkodi bus stand reads as follows: A cyclone storm with high velocity winds and high tidal waves hit Dhanushkodi town from 22 December 1964 midnight to 25 December 1964 evening causing heavy damages and destroying the entire town of Dhanushkodi.

Personal Reflection Coursework Example | Topics and Well Written Essays - 1250 words - 1

Personal Reflection - Coursework Example Scholars argue that personal reflection for health professionals is very essential. Studies show that, personal reflection improves performance in health professionals. But the begging question would be; what is personal reflection? Personal reflection in common terms refer a situation where one reflects on what happened during a past experience and what their role was I the experience.This includes your behavior and thinking, and related emotions. Personal reflection will make a health profession have a better judgment of similar situations in future. Proponents of reflective thinking argue that if it used comprehensively and honestly, I will yield better performance for the health professionals. Reflective practice in the health profession requires you to stand back, to consciously analyse your decision making processes, drawing on theory and applying it again in practice’. (CSP, Information paper, 2005). Schon, (2009) looks at reflective practice as a way in which an individual develops a repertoire of knowledge and ability, which can be drawn upon in future situations. Reflective practice can be summarized in a cycle of six major stages; descriptive stage, Feelings stage, Evaluation stage, analysis stage, conclusion stage, and finally the action plan stage (Gibbs, 1988). These numerous stages go on the mind of health professional during a personal reflection moment. Health Professionals reflect both in the moment (reflection-in action) and after the event (reflection-on-action) (Schon, 1983). Both types of reflection inform what the health professional does in any particular situation, and also in situations that are similar in their future practice. Reflective practice among health professionals is gaining ground. It facilitates growth and development in career of a health professional. It also has a great effect on the success outcomes of health practice by a health professional. In recent studies, reflective practice is slowly being